• Program outline: 
  • 1. Branding through Music: Exploring how businesses can use music to enhance their brand identity and create a memorable connection with customers. 

     2. In-Store Music Strategies: Discussing the impact of music selection in retail spaces and how it can influence customer behavior and overall shopping experience. 

     3. Event Marketing with Music: Exploring the use of music in events and promotions to attract and engage a target audience effectively. 

     4. Digital Marketing and Playlists: How businesses can leverage curated playlists on digital platforms to enhance their online presence and connect with their audience. 

     5. Music in Advertising: Analyzing successful examples of how businesses integrate music into their advertising campaigns for maximum impact. 

     6. Employee Productivity and Music: Investigating the role of music in improving workplace productivity and fostering a positive work environment. 

     7. Custom Soundtracks for Brands: Discussing the trend of businesses creating custom soundtracks to reinforce their brand messaging across various touchpoints. 

     8. Collaborations with Musicians/Artists: Exploring how partnerships with musicians or artists can be a valuable marketing strategy for businesses. 

     9. Music for Customer Engagement: Examining ways businesses can use music to engage with customers on social media, podcasts, and other digital platforms. 

     10. Legal Considerations in Music Usage: Addressing the legal aspects of using music in businesses, including licensing, copyright, and compliance.

All library programs are subject to photography and videography without compensation. If you do not consent to the use and reproduction of photographs or videos taken of you and/or your child(ren), please present your request in writing on the day of the event to the Marketing and Outreach Manager or library staff member. For more information, please call 561-742-6390.